1、 What is top design

 

頂層設(shè)計(jì)是一個(gè)工程學(xué)術(shù)語，是指運(yùn)用系統(tǒng)論的方法，從全局的角度，對(duì)某項(xiàng)任務(wù)或者某個(gè)項(xiàng)目的各方面、各層次、各要素統(tǒng)籌規(guī)劃，以集中有用資源，高能快捷地實(shí)現(xiàn)目標(biāo)。

 

Top level design is an engineering term, which refers to the overall planning of all aspects, levels and elements of a certain task or a project from the overall perspective, so as to concentrate useful resources and achieve the goal with high energy and speed.

 

二、為什么說合伙股權(quán)設(shè)計(jì)是公司的頂層設(shè)計(jì)

 

2、 Why is partnership equity design the top design of a company

 

傳統(tǒng)企業(yè)互聯(lián)網(wǎng)轉(zhuǎn)型，戰(zhàn)略和商業(yè)模式解決做什么、怎么做，合伙股權(quán)設(shè)計(jì)解決的是誰投資、誰來做、誰收益的問題，這些問題，不但解決了企業(yè)的產(chǎn)權(quán)問題，也解決了企業(yè)的分配問題，還解決了企業(yè)的經(jīng)營(yíng)管理問題，因此，合伙股權(quán)的設(shè)計(jì)就是企業(yè)的頂層設(shè)計(jì)。

 

Traditional enterprise Internet transformation, strategy and business model to solve what to do, how to do, partnership equity design is to solve the problem of who invests, who will do, who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of enterprise.

 

只有股權(quán)設(shè)計(jì)，才能將創(chuàng)始人、合伙人、投資人、經(jīng)理人的利益綁定在一起；只有股權(quán)設(shè)計(jì)，才能將互聯(lián)網(wǎng)組織變革中的合伙模式、創(chuàng)客模式、籌劃模式落地；只有股權(quán)設(shè)計(jì)，才能將股權(quán)價(jià)值作為戰(zhàn)略坐標(biāo)，建立競(jìng)爭(zhēng)優(yōu)勢(shì)獲得指數(shù)級(jí)增長(zhǎng)。

 

Only by equity design can the interests of founders, partners, investors and managers be bound together; only by equity design can the partnership model, maker model and planning model in the Internet organization reform be implemented; only by equity design can the equity value be used as a strategic coordinate, establish competitive advantages and achieve exponential growth.

 

有公司的歷史就是有股權(quán)的歷史，股權(quán)伴隨每個(gè)企業(yè)生命周期的每個(gè)階段。工業(yè)化時(shí)代企業(yè)成功在于善用經(jīng)理人，互聯(lián)網(wǎng)時(shí)代企業(yè)成功在于善用股權(quán)。

 

The history of a company is the history of ownership, which accompanies every stage of the enterprise's life cycle. In the industrial era, the success of enterprises lies in the good use of managers, while in the Internet era, the success of enterprises lies in the good use of equity.

 

三、合伙股權(quán)頂層設(shè)計(jì)的核心系統(tǒng)

 

3、 Core system of top level design of partnership equity

 

合伙股權(quán)設(shè)計(jì)，主要包括以下核心系統(tǒng)：

 

The design of partnership equity mainly includes the following core systems:

 

（一）創(chuàng)始合伙人股權(quán)結(jié)構(gòu)設(shè)計(jì)

 

（1） Equity structure design of founding partner

 

創(chuàng)始合伙人之間作為一個(gè)整體，在創(chuàng)始階段按照貢獻(xiàn)和作用的大小進(jìn)行動(dòng)態(tài)調(diào)整是解決創(chuàng)始合伙人之間股權(quán)分配的一種合理安排。

 

As a whole, the dynamic adjustment between the founding partners according to their contribution and role is a reasonable arrangement to solve the equity distribution among the founding partners.

 

（二）股權(quán)激勵(lì)

 

（2） Equity incentive

 

設(shè)計(jì)高管股權(quán)激勵(lì)模式，主要有創(chuàng)客模式、持股模式、分紅模式。目前許多股權(quán)激勵(lì)技術(shù)或方案都是基于工業(yè)化思維，沒有考慮員工對(duì)企業(yè)已經(jīng)沒有依附性，尤其是轉(zhuǎn)型升級(jí)時(shí)需要有創(chuàng)造力的牛人，他們想獨(dú) 立創(chuàng)業(yè)，根本不屑于拿點(diǎn)股份；另一方面，工業(yè)化時(shí)代以利潤(rùn)為坐標(biāo)實(shí)施持股激勵(lì)的解決方案也是錯(cuò)誤的。在互聯(lián)網(wǎng)時(shí)代，公司價(jià)值是持股激勵(lì)的重要坐標(biāo)。

 

The design of executive equity incentive model mainly includes maker model, shareholding model and dividend model. At present, many equity incentive technologies or schemes are based on industrial thinking, without considering that employees are no longer attached to the enterprise, especially those who need creativity in the process of transformation and upgrading. They want to start their own businesses independently and are not willing to take some shares at all. On the other hand, it is also wrong to implement stock ownership incentive on the basis of profit during industrialization. In the Internet age, the company value is an important coordinate of stock ownership incentive.

 

（三）股權(quán)融資

 

（3） Equity financing

 

設(shè)計(jì)股權(quán)融資額度、融資時(shí)間點(diǎn)、估值范圍、融資對(duì)象，既有資金持續(xù)經(jīng)營(yíng)，也保持經(jīng)營(yíng)相對(duì)獨(dú) 立性。

 

Design equity financing amount, financing time point, valuation range and financing object, so as to maintain continuous operation of funds and maintain relative independence of operation.

（四）股權(quán)籌劃

 

（4） Equity planning

 

股權(quán)籌劃既可以吸納種子用戶，也解決了公司初期的資金 瓶 頸，籌錢、籌人、籌資源。在現(xiàn)實(shí)很多股權(quán)籌劃要么讓投資人感覺被騙賠錢，要么一味追求同股同權(quán)，100個(gè)股東每人1%股份，公司散伙。

 

Equity planning can not only absorb seed users, but also solve the company's initial capital bottleneck, raising money, personnel and resources. In reality, many equity plans either make investors feel cheated and lose money, or blindly pursue the same shares and the same rights, with 100 shareholders each holding 1% of the shares, and the company will break up.

 

（五）股權(quán)投資

 

（5） Equity investment

 

股權(quán)投資不是債權(quán)投資，要么盆滿缽滿，要么血本無歸。如何跨過投資中的坑，找到今天投資10萬元持有1%股份，未來可能市值100億元。

 

Equity investment is not creditor's rights investment. It is either full of money or has no return. How to cross the investment pit and find out that the investment of 100000 yuan today holds 1% shares, and the market value may be 10 billion yuan in the future.

 

（六）股權(quán)并購

 

（6） Equity merger and acquisition

 

公司發(fā)展到一定階段，就面臨對(duì)外擴(kuò)張的問題或者發(fā)展瓶頸的問題，因此，需要設(shè)計(jì)并購和被并購方案。

 

When the company develops to a certain stage, it will face the problem of external expansion or development bottleneck. Therefore, it is necessary to design the merger and acquisition plan.

 

（七）新三板上市

 

（7） Listing on the new third board

 

設(shè)計(jì)新三板掛牌計(jì)劃、創(chuàng)業(yè)板、主板上市計(jì)劃，公司不僅要有成長(zhǎng)性，更重要的是一定符合掛牌、上市的規(guī)范性要求。

 

To design the listing plan of the new tthird board, gem and main board, the company should not only have growth, but also meet the normative requirements of listing and listing.